Schloss Wachenheim AG - Konzern


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Company Profile

Introduction

For more than 130 years, "Schloss Wachenheim" stands for high-quality sparkling wine production. Founded in 1888 as the “Deutsche Schaumweinfabrik in Wachenheim” [German Sparkling Wine Factory in Wachenheim] and merged with the Faber Sparkling Winery in Trier in 1996, Schloss Wachenheim AG has developed into one of the most important sparkling wine and semi-sparkling wine producers in Europe and the world over the last 25 years, with group companies in France, Poland, Romania, the Czech Republic, Slovakia and Great Britain.

This was accompanied by a significant expansion of the group's product portfolio, which today includes not only sparkling wine and semi-sparkling wine, but also still wine, dealcoholized still and sparkling wine, vermouth, cider, spirits and other wine-based beverages, thus covering a wide range of alcoholic and non-alcoholic wine-based products. Children's party drinks are also manufactured and sold.

The Schloss Wachenheim Group is divided into three operating subgroups: Germany, France and East Central Europe.


  • Germany

    In Germany, Schloss Wachenheim AG, the parent company of the Schloss Wachenheim Group, is, in accordance with its tradition, primarily a producer and distributor of sparkling wines and semi-sparkling wines and maintains three production sites:

    • The winery in Trier, with an annual production volume of up to 100 million bottles of various sizes, is considered one of the most modern companies in the industry in Europe and worldwide.
    • The „Sektschloss“ [Castle of Sparkling Wines] in the village of Wachenheim on the famous Wine Route has one of the largest and most modern production capacities in the country in the field of traditional bottle fermentation
    • The Hanse Sektkellerei Wismar, the northernmost sparkling wine cellar in Germany, is a manufacturing operation where only small quantities of sparkling wine are produced each year for distribution in the region of Mecklenburg-Vorpommern, but which is frequented by up to 20,000 visitors each year from all parts of Germany and beyond.


    Another branch is in Haar near Munich.

    The most important sparkling wine brands of the German subgroup are Faber, Schloss Wachenheim, Nymphenburg Sekt, Schweriner Burggarten, Feist, Schloss Böchingen and Schwansee. Other important national brands in Germany are Light Live (alcohol-free still and sparkling wines), Bar Royal, Rebling, Kleine Reblaus, Blû Prosecco as well as Robby Bubble, the children’s party drink. The alcohol-free wine brand Eisberg om Great Britain is also part of the German subgroup’s brand portfolio.


    Domestic sales are mainly carried out through the food retail chains. The company's products are also exported to around 30 countries, where distribution is usually carried out via local sales partners or sales representatives. The most important export countries include Great Britain, Switzerland, Portugal and the Benelux countries. In order to further expand our activities in Great Britain, one of the focus markets of our export strategy, we founded SW Wines Europe Ltd., London, in June 2022, which is organizationally managed as part of the German subgroup.

    Another focus of our business activities in the German subgroup is the specialist wine trade. With Rindchen's Weinkontor GmbH & Co. KG, Bönningstedt, Vino Weinhandels GmbH, Burg Layen, and GW Weintrend GmbH, Trier, we are among the leading specialist wine retailers in Germany. With a total of 34 specialist wine shops, we are represented throughout Germany. We also operate three online shops and sell our products in the B2B sector, particularly through system partnerships and to restaurants and specialist retailers. In terms of sales revenue, the wine specialist retail sector represents more than 20 % of the business volume of the German subgroup.

    In addition, our traditional winery Reichsgraf von Kesselstatt, a member of the VDP [Verband Deutscher Prädikats- und Qualitätsweingüter e.V.; German association of premium wineries], has an extraordinary range of Vineyards in tops sites of the Mosel, Saar and Ruwer regions producing wines on a par with the best of their peers.

     



  • France

    The French subgroup with the Compagnie Française des Grands Vins (CFGV) is the most important supplier of sparkling wine in France with two wineries:

    • The winery in Tournan-en-Brie near Paris specialises in sparkling wine production using the Charmat method and currently has a production capacity of up to 60 million bottles per year.
    • In the “Maison Veuve Amiot” winery in Saumur on the Loire, a subsidiary of CFGV, around 4 million bottles of top-quality products are produced annually using the traditional bottle fermentation process. The history of this house goes back to the 19th century.


    Until the end of 2023, sparkling wines and a variety of other wine-based beverages in various bottle sizes were produced at the Wissembourg site in Alsace. In order to largely concentrate sparkling wine production at the Tournan-en-Brie site, the production capacities of the Wissembourg site will be relocated to Tournan-en-Brie by late autumn 2024. The reason for this restructuring is declining sales volumes in the French subgroup in recent financial years, but also to ensure competitiveness against the backdrop of significantly increased prices for raw materials, personnel and energy sources. However, individual administrative functions and direct sales are still located in Wissembourg.

    The most important brands sold in the France subgroup are Charles Volner, Muscador, Opéra, Veuve Amiot, Cavalier, Grand Impérial and Pol Clément. Distribution here is also mainly via the food retail chains. In addition, Vins Mousseux is currently exported to around 60 countries; the most important export markets are Russia, Japan, the USA and numerous African countries.



  • East Central Europe

    AMBRA S.A., the parent company of our East Central Europe subgroup, is based in Warsaw and is listed on the stock exchange there. The company and its subsidiaries are among the leading suppliers of the wine and sparkling wine industry in East Central Europe. The marketing of wines from all over the world, with a sales share of almost 50 %, is the most important compared to the other subgroups. AMBRA S.A. is also a major supplier of vermouth and premium spirits. In the area of children's party drinks, AMBRA S.A. is the market leader in Poland with its traditional Piccolo brand, as is Schloss Wachenheim AG with Robby Bubble in Germany. Other important product categories are sparkling wines, ciders, alcohol-free still and sparkling wines.

    In Romania, Zarea S.A., a subsidiary of AMBRA S.A., is one of the leading suppliers of still and sparkling wines. Our best-selling brands in this country are Zarea, the market leader in sparkling wine there, Sange de Taur, one of the best-selling branded wines there and market leader in red wines, and - since 2023/24 - Pelin Carpatin, a traditional flavored wine-based drink. In addition, we also produce and sell spirits in Romania, including the very well-known Milcov brand and other products under the Zarea umbrella brand.

    The East Central Europe subgroup includes production and sales sites in Poland, Romania, the Czech Republic and Slovakia. In addition to the national and international food trade, we also supply the catering and hotel industry as well as specialist retailers. We also operate a total of 39 of our own specialist wine shops in Poland and the Czech Republic.

    0The most important brands of the East Central European subgroup are Cin&Cin, Dorato, Fresco, Cydr Lubelski, Pliska, Slantschew Brjag, Winiarnia Zamojska, Zarea, Milcov, Nas Sad, Sange de Taur (Romania), Pelin Carpatin, Robby Bubble and Piccolo. In addition, AMBRA S.A. is the exclusive distributor of important international wine and spirits brands such as Villa Antinori and Baczewski in Poland.





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